At YÜLI, our approach to skincare is to create innovative products using exceptionally pure ingredients and cutting-edge technology to deliver an unparalleled skincare experience. To achieve these goals, we merge advanced biotechnology with clean formulations that use the purest, highest-grade of ingredients.
Key Product Philosophy:
- Clean Efficiency: Products are formulated for optimized efficacy. Each ingredient is purposefully chosen in the optimum concentration and treatment to work in synergy together and provide your skin with the ultimate treat. We don’t believe in putting in anything that doesn’t directly help your skin. Even the wonderfully fresh scents in our products are just a byproduct of the beautifully composed blend of exquisitely high-quality ingredients chosen for their skincare benefits.
- Ingredient grade: Products must be formulated with ingredients that are safe enough for consumption. If you can’t eat it, why put it on your skin? Our ingredients are sourced from our own land or through exclusive partnerships with sustainable organic and wild-crafted farms. We foster close relationships with the farms and initiatives we work with to ensure only the purest, freshest ingredients are used.
- Bioavailability- Natural over Synthetic: Naturally derived nutrients provide the highest potency and the highest level of absorption without the negative side-effects and irritation synthetically derived nutrients can provide. In this regard, our products are made from organic or wild-crafted ingredients that are bio-dynamically grown without chemicals or pesticides in sustainable environments. Our ingredients are handpicked at their peak of ripeness where they are most bioactive so that their nutrients and energy are the most abundant.
- Safe and Effective Natural Ingredients: YÜLI uses safe, all-natural ingredients because these are best for obtaining long-term health for the body and skin. However, not everything in nature is safe, and YÜLI carefully researches and tests each product before they are finalized for the market. For instance, YÜLI does not formulate any facial products with citrus or bergamot essential oils because they cause increased sensitivity to UV light which can lead to hyperpigmentation. Furthermore we steer away from wheat/gluten derivatives and other natural ingredients shown to cause skin irritation. We have stringent ingredient standards even for a natural products company.
- Attention to details from conception to your beauty counter: We make the conscious decision to produce our products in a manner that doesn’t damage or sacrifice the bio-availability and nutrient content of our ingredients. Our products are free of synthetics, fillers, and chemicals that are detrimental for the immediate and long-term health of skin. Even our extraction and distillation process is ensured to not incorporate the use of any chemical solvents or toxins. We produce all of our products in-house in small batches in our lab located right on our farm using lean production methods so the bottle you order is always at its most potent. The potency of the product is further ensured by our UV-deterrent bottles that protect the integrity of the formula.
- Innovative & Intelligently designed: Our team comes from a biochemistry background so we approach the creation of our proprietary & original formulas with knowledge of peer-reviewed studies and bleeding-edge technology to formulate our products. Our research and development process involves input from botanists, chemists, dermatologists, and other scientists. We also collaborate exclusively with biodynamic farms and chiral labs nationwide to incorporate the newest proven methods and ingredients. As such, our products are innovatively produced to truly stand out.
- Sustainable + Positive: We use the greatest ingredients to make the best products available but our reach extends beyond the bottle. We believe that running our business in a socially responsible manner isn’t just the right thing to do but is good for our business as it keeps our team happy, positive, and creative. Our operations are conducted under efficient carbon neutral technology and we source from organic + wild-crafted suppliers who implement sustainable practices. We are also a cruelty free company and we do not work with any labs that test on animals. We even encourage our team to bring in their pets to work so they’re not left alone at home during the work day! Ultimately, we try our best to foster a globally conscious and socially responsible culture guided by the fundamental tenant of helping others and doing good.