THE CLASSROOM: Demystifying the Label March 8, 2012

It hasn’t been a month since we’ve launched online and your feedback has been so kind and welcoming. We always wanted to establish a conversational relationship with our customers because part of the reason Yun developed this line is for the opportunity to put the right information out there. THE CLASSROOM is our newest blog feature which will give us a forum to explain our skincare philosophy more in-depth through answering your direct questions. We’ll tackle a variety of skincare topics to increase dialogue, so feel free to post comments, we welcome your feedback!

This week, we received the following comment from a recent convert to a YÜLI facial oil and thought it would be a great way to kick off THE CLASSROOM:

“I’ve only used lotions & creams on my face before so using a dry oil was something new. By using those lotions prior I’ve been conditioned to think that a wet lotion is better than a dry oil. I’m thinking the oil is actually better, but I would like to be better educated as to why.

Skincare is deeply personal, and there are lots of conflicting information out there as well as misleading marketing. A lot of our staff members have worked at other brands and have backgrounds in Chemistry,  Pharma, and Natural Sciences, so we had them explain it as objectively as possible. To answer this question, we must first understand the ingredient label:


The general formulation of conventional lotions/creams looks something like this:

water + alcohol + glycerin + emulsifiers + emollients + preservatives.

Water is almost always used as the base and is the first ingredient on the list, but because of this, companies often have to use either multiple or broad spectrum preservatives like parabens to prolong the product’s shelf life.

Glycerin is a humectant. This basically means it draws water to the skin to keep it moist. It can either be derived from animals or plants and the companies that produce natural products will always derive from plants.

Alcohol is a large component and can come in many forms: SD alcohol 40, alcohol, alcohol denat., cetearyl alcohol, stearyl alcohol, benzyl alcohol, etc. The first three forms of alcohol we listed are the most common alcohol ingredients and are usually added in greater concentrations than the other forms of alcohols listed. Alcohol is added for many reasons: it allows the product to dry faster on the skin, allow products to penetrate deeper, emulsify the product, and act as a solvent.  However, alcohol can be quite irritating and long term use can age and dry out the skin faster.

The emulsifiers and emollients are usually those ingredients that come somewhere in the middle of the list with the long chemical names that most people can’t pronounce. These serve to give the lotion an even consistency so the ingredients don’t separate out while it’s sitting on the shelf and also allows the lotion to glide on the skin easier. Many of the emulsifiers and emollients are typically synthetically produced chemicals that can have negative effects on the skin and can range anywhere from redness, irritation, dryness, and flaking to premature aging of the skin.

If we look at the breakdown of the ingredients in a product we understand why a lot of companies formulate products the way they do: cost, consistency, feel, and smell are taken into consideration before the actual health of the skin.

Though our skin is designed to provide a protective barrier for our bodies (one of its many functions), it is not impermeable. This is a concern because out of the many thousands of different ingredients being used to formulate skincare products, many are foreign chemicals to the body and can potentially lead to toxic bioaccumulation (build up) in our cells and tissues.

YÜLI is different and we develop products with the long-term health and integrity of the skin in mind, our products allow skin to absorb food-grade, organic/wild-craft, high quality nutrients it needs to function optimally. Our line of facial serums is composed on a base of organically grown botanical extracts, cold-pressed plant + nut essence, and essential oils. This is a very clean and pure way to provide skin with the nutrition it needs while delivering hydration and treatment. While some may still be conditioned to be afraid of a light, dry oil, we developed all of our products to be non-comedogenic & non-acnegenic. Many of our customers and staff who have blemish prone, oilier complexions have had great success with our serums in saving their skin. The ME Skin Fuel serum is suitable for younger skin and skin that tends to be on the normal to oily side or blemish prone skin. The ME Skin Fuel, Liquid Courage, Mr.Incredible, and Ultimate Perfecting Serum actually help treat and prevent breakouts while balancing skin. For dry/mature skin, try our Modern Alchemist, a more intensely hydrating, anti-aging serum that also does not cause breakouts or irritation.

We formulate our products to use ingredients that are not synthesized and minimally processed to preserve the integrity of the nutrient profile. Without all the emulsifiers, emollients, and alcohol- our products can deliver all the unaltered benefits as nature intended.

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